Books
Beyond Freedom and Dignity
by B.F Skinner
It has long been known that a persons environment shapes their behaviour. In this enlightening book, Skinner confirms that the problems of the world today can only be solved by dealing more effectively with human behavior. To change our environment to one that benefits humanity can only be a good thing, and as such, we highly recommend this book as an essential introduction to the field of applied behavior analysis.
Burrhus Frederic Skinner (1904–1990) is regarded by many as the World’s most important and influential psychologist.